The Beginning
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This whole thing started in our kitchen. No business plan, no grand vision—just two people (me and Megan) trying to make a nut butter we’d actually want to eat.
Enter the Walnut
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Truth is, we weren’t even big nut eaters. But as health coaches, we know how good they could be...Enter: the walnut. Loaded with plant-based omega-3s, fiber, and antioxidants—walnuts are like little nutrient bombs. The only problem? We couldn’t stand the taste.
The Breakthrough
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So we soaked and sprouted the walnuts—yep, 48 hours of babysitting nuts... Then we added clean, plant-based protein... A few trials (and a lot of errors) later, we had something kinda magical.
Burning Man
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We took a few jars camping with friends. Well… not just any camping. Burning Man. Everyone kept asking, “What IS this?!” and “Where can I get more?”
Launching The Brand
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Someone asked us to apply to a local business accelerator... We got in. Good Form Foods was born.
The Grind
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Permits. Commercial kitchens. Health coaching by day, nut butter by night. Every label hand-designed. Every batch made by us.
First Famers Market
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In summer 2024, we launched at the Downtown Phoenix Farmers Market... Seeing people try our walnut butter for the first time made every crazy step worth it.
Our Mission
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To make the healthiest, tastiest nut butter on the planet—while supporting gut health, clean ingredients, and better-for-the-earth practices.
For Your Health!
Join us on this journey to nourish your body and indulge your taste buds with Good Form Foods – where every jar fuels life’s adventures.